Reach a Wider Audience
When you broaden your marketing efforts to include multiple mediums, your campaign can reach a larger audience. Not everyone uses the internet or trusts digital advertisements, and not everyone reads direct mailers either. By combining your advertising efforts, you can reach people who you would otherwise miss if you only focused on one type of ad campaign.
To reach your target audience, you can also combine elements of digital marketing with printed materials. For example, using digital data such as customer names to personalise print materials increases the likelihood that recipients will read your content. Another way to combine digital and print media is to include website or social media reviews in your print content to boost your company’s credibility.
Increase Brand Awareness
The ability to reach a larger audience through print and digital marketing allows you to increase brand awareness. Increased brand awareness distinguishes your company from competitors and makes it more trustworthy. People will be more likely to choose your company to meet their needs as your brand becomes more recognisable.
More Calls to Action
Using both print and digital marketing strategies allows for more call-to-action opportunities. A call to action informs the reader of what they should do, how they should do it, and why they should do it. A postcard, for example, may instruct a potential customer to visit your website using a QR code or to enter a promotional code. You can also request that web users subscribe to a newsletter by clicking a button in order to receive information about future deals and promotions. More calls to action mean more chances for customers to interact with your company.